Solution for calling card business start and
management
Case study: Ireland-Based Company
- Company profiles
- Solution to a problem
- Summary
Company profile
Ireland-Based Company focuses on providing quality, international, retail voice services in a number of European Countries.
Kolmisoft UAB is a European Union based company, specializing in delivering professional telecommunications solutions worldwide. The company has experienced rapid year-on-year growth and provides advanced telecom billing and routing solutions and services to the telecommunications industry worldwide with deployments in more than 80 countries.
Solution to a problem
The CEO of Ireland-Based Company has good experience in the telecom market (especially in calling cards) and great knowledge and skills of marketing and selling both in local and international markets. This encouraged him to search for a solution to start his own calling card business which is one of the most common business models in the VoIP (voice over IP) industry. The essence of the calling card business model is to creatively segment customers by various demographic or behavioral characteristics and to design calling card offerings to meet their specific calling needs. To meet his requirements, the CEO of Ireland-Based Company chose Kolmisoft as his supplier for the calling card solution.
Problem
Full solution needed to start and manage the calling card business
Solution
Turnkey solution (Hosted MOR)
Result
ROI in 1 month. Average 4500 calling cards sold per month after 3 months. This amount increased 4 times after 6 months.
Soon after acquiring a full solution for the calling card business (Hosted MOR with calling card and reseller functionality), Ireland- Based Company launched its competitive calling cards to the market and managed to achieve ROI (return on investment) in a single month! Asked what factors have determined such fast return of the money invested, the CEO of Ireland-Based Company emphasized a well-prepared business plan, target-oriented marketing, active sales and a good offer from Kolmisoft, which allowed the company to pay for two months in advance and get three for the same price. All this enabled Ireland-Based Company to enter the market with a minimal investment and get return instantly which was later invested back into the business.
Having a full solution, Ireland-Based Company was able to concentrate on its main business processes: marketing and calling card sales. The possibility to create its own resellers allowed Ireland-Based Company to build a strong retail distribution channel which led to large company growth - in six months, Ireland-Based Company was selling 18,000 calling cards per month - four times more than after three months! Furthermore, by using extensive reporting functionality in the MOR system, they were able to analyze and track their clients’ behavior, which helped to understand clients’ needs much better. Such possibility allowed the preparation of specific calling card groups which matched clients’ requirements very well and lead to the increased loyalty of Ireland-Based Company products.
Summary
Partnership between Ireland-Based Company and Kolmisoft UAB brought success to both parties. By delivering a proper solution with high ROI and expanding the service range for Ireland-Based Company, Kolmisoft also increased the value of its own product, MOR, by adding new functionality for the calling cards business model. This helped Ireland-Based Company to respond quickly and with flexibility to rapidly changing market needs and to increase the competition by introducing new products and adding value to the existing ones.
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